I'm passionate about health, high-performance sport, and human physiology.

My journey began with a keen interest in high performance sport, my journey unexpectedly pivoted into a series of injuries and health struggles that extended over a decade. 

With an appreciation for a science-driven approach I delved into many solutions; first domestically in New Zealand then into the advanced and larger health market of North America where I eventually was introduced to red and near-infrared light therapy.

With the therapy giving me notable improvement relatively quickly and significant improvement within months, I started referring others to the therapy and they too were getting the almost unbelievable results for their ailments. 

Driven by my personal goals and informed with an education in Sport & Exercise Science, graduating with a Masters of Education, and accredited in Fascia Stretch Therapy, and Neurokinetic Therapy, I worked with a manufacturer to develop a highly engineered range of products which would not only provide me with the treatment I wanted but also thousands of others seeking their own health solution.

At SOHL, the people, the product, and the life-changing stories are incredibly fulfilling. Working with uplifting and caring colleagues, and providing a product that improves everyone's physiology is rewarding. Witnessing how SOHL positively impacts lives, sometimes overnight, reminds me that red light therapy is a simple yet remarkably effective treatment—a true game changer.

For any product related enquiry please don't hesitate to contact me: (+64) 0277 555 806

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My introduction to the world of red light therapy was through my wife Tahnee's transformative experience using it to conquer chronic fatigue. After years of watching her suffer a degraded quality of life, and the frustration she had researching expert advice and pivoting from one specialist treatment to another, the remarkable benefit she received from red light therapy has driven my commitment to promoting it to others. Developing panels and pods for clinic or home use that benefits the entire family is powerfully motivating.

I love creating a business that not only delivers cutting-edge health benefits but also makes these advantages accessible to a wide spectrum of individuals. With a career in retail consulting and a track record of successful entrepreneurship, I've found that while e-commerce serves as the ideal conduit for reaching a large and diverse audience I love the one-on-one contact with individuals and connecting with them over their search for better & lasting health.

Please feel free to contact me: (+64) 02 777 66 208

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